//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~language:"deu"
~language:"eng"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand strategy and brand evolu...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Marketing
80
Marketing management
22
Marketingmanagement
22
Consumer behaviour
8
Konsumentenverhalten
8
Marketing theory
8
Marketingtheorie
8
Großbritannien
7
United Kingdom
7
Advertising
5
Werbung
5
Beziehungsmarketing
4
Relationship marketing
4
Theorie
4
Theory
4
United States
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Corporate reputation
3
Customer satisfaction
3
Firmenimage
3
KMU
3
Kundenzufriedenheit
3
Markenführung
3
Nonprofit organization
3
Nonprofit-Organisation
3
SME
3
Betriebliche Wertschöpfung
2
Brand architecture
2
Business ethics
2
Co-creation
2
Communication
2
Communication media
2
Corporate Governance
2
Corporate culture
2
Corporate governance
2
Corporate marketing
2
Developing countries
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
English
Author
All
Blut, Markus
1
Dewsnap, Belinda
1
Jobber, David
1
Jones, Richard
1
Kemp, Charles Jurgen
1
Melewar, T. C.
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Tollin, Karin
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
Journal of business strategy
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
2
An exploratory study of sales-
marketing
integrative devices
Dewsnap, Belinda
;
Jobber, David
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 985-1007
Persistent link: https://www.econbiz.de/10009525814
Saved in:
3
Marketing
logics for competitive advantage?
Tollin, Karin
;
Jones, Richard
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 523-550
Persistent link: https://www.econbiz.de/10009525852
Saved in:
4
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->