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~isPartOf:"European journal of marketing : EJM"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
~person:"Sharma, Piyush"
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Bruhn, Manfred
Kowalkowski, Christian
Sharma, Piyush
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European journal of marketing : EJM
Forum Dienstleistungsmanagement
20
SpringerLink / Bücher
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Wissenschaft & Praxis
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Journal of business research : JBR
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Dienstleistungsmanagement : Jahrbuch
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Industrial marketing management : the international journal for industrial and high-tech firms
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Meffert Marketing Edition
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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Management, Prozessgestaltung, Kundenperspektive
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The journal of services marketing
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A Research Agenda for Service Marketing
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ECONIS (ZBW)
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1
Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
Saved in:
2
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
3
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
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