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~isPartOf:"European journal of marketing : EJM"
~person:"Bruhn, Manfred"
~person:"Kowalkowski, Christian"
~person:"Vargo, Stephen L."
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Dienstleistung
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4
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3
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Bruhn, Manfred
Kowalkowski, Christian
Vargo, Stephen L.
Lusch, Robert F.
3
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2
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2
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European journal of marketing : EJM
Forum Dienstleistungsmanagement
20
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
Wissenschaft & Praxis
10
Dienstleistungsmanagement : Jahrbuch
8
Journal of business research : JBR
8
The journal of business & industrial marketing
8
Springer eBook Collection
6
Meffert-Marketing-Edition
5
Meffert Marketing Edition
4
Journal of service management
3
Springer eBooks / Business and Economics
3
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Management, Prozessgestaltung, Kundenperspektive
2
Managing service quality : MSQ ; an international journal
2
Marketing theory
2
Springer eBook Collection / Business and Economics
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Asia Pacific journal of marketing and logistics
1
Basler Schriften zum Marketing
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Dienstleistungscontrolling
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Dissertations from the International Graduate School of Management and Industrial Engineering
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Essentials
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European management journal
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
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Handbook of service science ; [Vol. 1]
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
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International journal of business environment : IJBE
1
International journal of knowledge management studies : IJKMS
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Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
Saved in:
2
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
3
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
4
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
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