//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
5
Brand image
4
Markenimage
4
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Corporate reputation
2
Firmenimage
2
Marketing management
2
Marketingmanagement
2
Brand architecture
1
Brand elements
1
Brand identity
1
Brand resurrection movement
1
Consumer motivation
1
Functional utility
1
Higher education institution
1
Hochschule
1
Identification
1
Image
1
Innovation management
1
Innovationsmanagement
1
Integrated marketing communications
1
Islamic finance
1
Islamisches Finanzsystem
1
Kaufmotiv
1
Markenarchitektur
1
Marketing
1
Nostalgia
1
Perceived brand superiority
1
Reputation
1
Social-adjustive utility
1
Target group
1
Technischer Fortschritt
1
Technological change
1
Technologie
1
Technology
1
USA
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
5
Author
All
Guzman, Francisco
Kunkel, Thilo
Melewar, T. C.
Roper, Stuart
5
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Buil, Isabel
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
O'Cass, Aron
2
Round, Griff
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abimbola, Temi
1
Abosag, Ibrahim
1
Alexander, Nicholas
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Aspara, Jaakko
1
Aurier, Philippe
1
Backhaus, Christof
1
Balabanis, George
1
Balakrishnan, Melodena Stephens
1
Bang, Nguyen
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Bode, Matthias
1
Brexendorf, Tim Oliver
1
Brown, Mark
1
Bruhn, Manfred
1
Burmann, Christoph
1
Burt, Steven
1
Camiciottoli, Belinda Crawford
1
Canniford, Robin
1
Caruana, Robert
1
Chakravarti, Amitav
1
Chang, Aihwa
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
The journal of product & brand management
10
Journal of business research : JBR
8
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
The journal of brand management : an international journal
3
Corporate reputation review
2
Journal of retailing and consumer services
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of general management
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The European business journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Determinants of
brand
resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
2
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
3
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
4
Segmentation and
brand
positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
5
IMC antecedents and the consequences of planned
brand
identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->