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Origin and early development of outdoor advertising in the United States
Hendon, Donald W. - In: European journal of marketing : EJM 20 (1986) 5, pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
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"Serve see America now" : advertising bus travel in the US during the Second World War
Walsh, Margaret - In: European journal of marketing : EJM 22 (1988) 4, pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E. - In: European journal of marketing : EJM 22 (1988) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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Publicity and advertising : what matter most for sales?
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
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Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv; Thorbjornsen, Helge - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
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Communicating charity successes across cultures : highlighting individual or collective achievement?
Laufer, Daniel; Silvera, David H.; McBride, J. Brad; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1322-1333
Persistent link: https://www.econbiz.de/10008661726
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen; Laurie, Sally - In: European journal of marketing : EJM 51 (2017) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10011698216