Marketplace footprints : connecting marketing communication and corporate brands
Year of publication: |
2010
|
---|---|
Authors: | Spotts, Harlan E. ; Weinberger, Marc G. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 5, p. 591-609
|
Subject: | Markenarchitektur | Brand architecture | Werbewirkung | Advertising effects | Öffentlichkeitsarbeit | Public relations | Werbung | Advertising | Multinationales Unternehmen | Transnational corporation | USA | United States |
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