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Psychologie und Werbung
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Werbung
66
Advertising
62
Advertising effects
33
Werbewirkung
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Consumer behaviour
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European journal of marketing : EJM
Journal of advertising research
241
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
72
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
62
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
45
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
43
CESifo working papers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
32
Advertising theory
31
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ECONIS (ZBW)
66
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1
Cope's and the promotion of tobacco in Victorian England
Seaton, A. V.
- In:
European journal of marketing : EJM
20
(
1986
)
9
,
pp. 5-26
Persistent link: https://www.econbiz.de/10001071333
Saved in:
2
The marketing of margarine
Clark, Paul
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 52-65
Persistent link: https://www.econbiz.de/10001071365
Saved in:
3
Petrol advertising in the twenties and thirties : the case of the British Petroleum Company
Ferrier, Ronald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001071367
Saved in:
4
Origin and early development of outdoor advertising in the United States
Hendon, Donald W.
- In:
European journal of marketing : EJM
20
(
1986
)
5
,
pp. 7-17
Persistent link: https://www.econbiz.de/10001071369
Saved in:
5
Principles of promoting cigarettes : the Greek case
Kioulafas, K. E.
- In:
European journal of marketing : EJM
21
(
1987
)
7
,
pp. 38-43
Persistent link: https://www.econbiz.de/10001072472
Saved in:
6
The buy British campaign of 1931
Constantine, Stephen
- In:
European journal of marketing : EJM
21
(
1987
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10001072510
Saved in:
7
Keeping advertising from going down in history : unfairly
Pollay, Richard W.
- In:
European journal of marketing : EJM
22
(
1988
)
8
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001076015
Saved in:
8
"Serve see America now" : advertising bus travel in the US during the Second World War
Walsh, Margaret
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 41-60
Persistent link: https://www.econbiz.de/10001049934
Saved in:
9
Pharmaceutical advertisement in the 17th and 18th centuries
Burnby, Juanita
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 24-40
Persistent link: https://www.econbiz.de/10001049953
Saved in:
10
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
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