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The role of customer service in industrial marketing
Cunningham, M. T.; Roberts, D. A. - In: European journal of marketing : EJM 8 (1974) 1, pp. 15-28
Persistent link: https://www.econbiz.de/10002044683
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Personal selling
Hammann, Peter - In: European journal of marketing : EJM 3 (1979) 6, pp. 141-176
Persistent link: https://www.econbiz.de/10002642122
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Customer policy as an alternative orientation to marketing simple
Wills, Gordon - In: European journal of marketing : EJM 16 (1982) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10003021915