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Ownership and acquisition of consumer durables : report on the Nottingham consumer durables project
Gabor, André; Granger, C. W. J. - In: European journal of marketing : EJM 6 (1972/73) 4, pp. 234-248
Persistent link: https://www.econbiz.de/10002185199
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A model toward optimizing advertising effort on durable goods purchase
Murray, J. Alex - In: European journal of marketing : EJM 5 (1971/72) 4, pp. 217-221
Persistent link: https://www.econbiz.de/10002555662
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Consumer durables : differentiation strategy and consumer response in relation to real and apparent risk
Wood, D. - In: European journal of marketing : EJM 6 (1972/73) 4, pp. 249-256
Persistent link: https://www.econbiz.de/10002999150