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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.; Rose, Gregory - In: European journal of marketing : EJM 51 (2017) 2, pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
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Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
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Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
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Good times, bad times : the stock market performance of firms that own high value brands
Voss, Kevin; Mohan, Mayoor - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 670-694
Persistent link: https://www.econbiz.de/10011529610
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A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon; Andrews, Lynda - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
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Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
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Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284