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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
Journal of marketing research : JMR
180
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of marketing
74
SpringerLink / Bücher
74
Qualitative market research : an international journal
73
Jahrbuch der Absatz- und Verbrauchsforschung
69
Journal of the Academy of Marketing Science
68
Europäische Hochschulschriften / 5
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Marketing : ZFP ; journal of research and management
55
Business horizons
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
Gabler Edition Wissenschaft
43
Journal of business economics : JBE
43
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
42
International journal of market research
41
Industrial marketing management : the international journal for industrial and high-tech firms
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Working paper / National Bureau of Economic Research, Inc.
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
32
Journal of advertising research
31
Handbuch der Marktforschung
30
Journal of retailing and consumer services
30
NBER working paper series
30
Esomar congress
28
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
28
The marketing review
28
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
NBER Working Paper
27
Springer eBook Collection / Business and Economics
26
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ECONIS (ZBW)
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1
The marketing concept : quo vadis?
O'Leary, Ray
;
Iredale, Ian
- In:
European journal of marketing : EJM
10
(
1976
)
3
,
pp. 146-157
Persistent link: https://www.econbiz.de/10002597060
Saved in:
2
An empirical investigation into the impact of relationship selling and LMX on salespeople's behaviours and sales effectiveness
Paparoidamis, Nicholas G.
;
Guenzi, Paolo
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 1053-1075
Persistent link: https://www.econbiz.de/10009525810
Saved in:
3
Converting service encounters into cross-selling opportunities : does faith in supervisor ability help or hinder service-sales ambidexterity?
Yu, Ting
;
Patterson, Paul G.
;
Ruyter, Ko de
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 491-511
Persistent link: https://www.econbiz.de/10011309587
Saved in:
4
The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
Saved in:
5
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
6
A guide to the use of quantitative techniques in marketing
Hooley, Graham
- In:
European journal of marketing : EJM
14
(
1980
)
7
,
pp. 379-448
Persistent link: https://www.econbiz.de/10002954774
Saved in:
7
Marketing in socialist societies
Wills, Gordon
;
Hayhurst, Roy
- In:
European journal of marketing : EJM
5
(
1971
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10003021928
Saved in:
8
Marketing's social dilemma
Wills, Gordon
- In:
European journal of marketing : EJM
8
(
1974
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10003021944
Saved in:
9
The Polish marketing scene
Myszewski, Antoni
- In:
European journal of marketing : EJM
6
(
1972
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10002552175
Saved in:
10
The publiching of services
Hardy, L. W.
;
Beltramini, R. F.
;
Wills, G.
- In:
European journal of marketing : EJM
15
(
1981
)
4
,
pp. 1-60
Persistent link: https://www.econbiz.de/10002639264
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