Beziehungsmanagement : Theoret. Grundlagen u. explorative Befunde
Year of publication: |
1988
|
---|---|
Authors: | Diller, Hermann ; Kusterer, Marion |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 10.1988, 3, p. 211-220
|
Subject: | Absatz | Absatzforschung |
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