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Consumer behaviour
348
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Brand management
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
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Melewar, T. C.
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Moutinho, Luiz
5
Rana, Nripendra P.
5
Roper, Stuart
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Simintiras, Antonis C.
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Buil, Isabel
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Canniford, Robin
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Grohmann, Bianca
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Lowe, Ben
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Oppewal, Harmen
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Palmeira, Mauricio
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Roy, Rajat
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Yi, Youjae
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Zielke, Stephan
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Angell, Robert
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Büttner, Oliver B.
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Chakravarti, Amitav
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Choi, Beom Joon
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European journal of marketing : EJM
Journal of business research : JBR
2,200
Journal of retailing and consumer services
1,970
International journal of consumer studies
784
NBER working paper series
781
International journal of hospitality management
756
Psychology & marketing
685
Working paper / National Bureau of Economic Research, Inc.
653
The journal of brand management : an international journal
643
SpringerLink / Bücher
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER Working Paper
587
The journal of product & brand management
494
Discussion paper series / IZA
437
Asia Pacific journal of marketing and logistics
425
Journal of marketing research : JMR
369
Journal of marketing management : MM
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of travel and tourism marketing
351
Tourism management : research, policies, practice
348
Cogent business & management
338
Economics of education review
333
Journal of marketing communications
332
Journal of international consumer marketing
331
Journal of business ethics : JOBE
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of marketing
326
Journal of retailing
322
Marketing letters : a journal of research in marketing
318
Journal of fashion marketing and management
314
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of consumer behaviour : an international research review
295
Journal of education for business
295
The journal of consumer marketing
295
Journal of the Academy of Marketing Science
294
Marketing intelligence & planning
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
IZA Discussion Paper
285
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ECONIS (ZBW)
396
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1
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Branding in fictional and virtual environments : introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-826
Persistent link: https://www.econbiz.de/10009562328
Saved in:
3
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
4
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
5
The effect of product placements on the evaluation of movies
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
6
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
7
"Obviously in the cool group they wear designer things" : a social practice theory perspective on children's consumption
Nairn, Agnès
;
Spotswood, Fiona
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1460-1483
Persistent link: https://www.econbiz.de/10011409417
Saved in:
8
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
9
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
10
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo
;
Das, Enny
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
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