Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
Steffi De Jans, Liselot Hudders, Veroline Cauberghe
Year of publication: |
2017
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Authors: | De Jans, Steffi ; Hudders, Liselot ; Cauberghe, Veroline |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 2156-2174
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Subject: | Children | Advertising literacy training | Cognitive advertising literacy | Product placements | Purchase request | Werbung | Advertising | Kinder | Product Placement | Product placement | Werbewirkung | Advertising effects | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Analphabetismus | Illiteracy | Kognition | Cognition | Computerspiel | Video game |
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