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A marketing poll : an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 515-538
Persistent link: https://www.econbiz.de/10008650065
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Towards the development of a cross-cultural model of voter behavior : comparative analysis of Poland and the US
Cwalina, Wojciech; Falkowski, Andrzej; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 351-368
Persistent link: https://www.econbiz.de/10008650075
Cover Image
A marketing poll: an innovative approach to prediction, explanation and strategy
Ben-Ur, Joseph; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3, pp. 515-539
Persistent link: https://www.econbiz.de/10008404510
Cover Image
Towards the development of a cross-cultural model of voter behavior: Comparative analysis of Poland and the US
Cwalina, Wojciech; Falkowski, Andrzej; Newman, Bruce I. - In: European journal of marketing : EJM 44 (2010) 3, pp. 351-369
Persistent link: https://www.econbiz.de/10008404520