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European journal of marketing : EJM
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ECONIS (ZBW)
86
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1
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
2
Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.
;
Fang, Xiang
;
Scott, Kristin
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
Saved in:
3
The political role of government-sponsored social
marketing
campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
4
SME brand building and management: an exploratory study
Spence, Martine
;
Essoussi, Leila Hamzaoui
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
Saved in:
5
From personal values to creativity : evidence from frontline service employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1029-1050
Persistent link: https://www.econbiz.de/10009267056
Saved in:
6
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
7
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
8
A conceptual model for public relations in museums
Gürel, Eda
;
Kavak, Bahtışen
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
Saved in:
9
Critically divided? : how
marketing
educators perceive undergraduate programmes in the UK
Tregear, Angela
;
Dobson, Suzanne
;
Brennan, Mary
; …
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
Saved in:
10
Field-capital theory and its implications for
marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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