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The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana; Mavondo, Felix T. - In: European journal of marketing : EJM 44 (2010) 6, pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
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Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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SME brand building and management: an exploratory study
Spence, Martine; Essoussi, Leila Hamzaoui - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
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From personal values to creativity : evidence from frontline service employees
Sousa, Carlos M. P.; Coelho, Filipe - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1029-1050
Persistent link: https://www.econbiz.de/10009267056
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene; Dolen, Willemijn M. van; Kolk, Ans - In: European journal of marketing : EJM 47 (2013) 9, pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
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SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
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A conceptual model for public relations in museums
Gürel, Eda; Kavak, Bahtışen - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 42-65
Persistent link: https://www.econbiz.de/10003949186
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Critically divided? : how marketing educators perceive undergraduate programmes in the UK
Tregear, Angela; Dobson, Suzanne; Brennan, Mary; … - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 66-86
Persistent link: https://www.econbiz.de/10003949193
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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209