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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
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Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel; Roulet, Raphael - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799