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E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle; Durif, Fabien; Ricard, Line - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
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Double jeopardy in brand defection
Wright, Malcolm; Riebe, Erica - In: European journal of marketing : EJM 44 (2010) 6, pp. 860-873
Persistent link: https://www.econbiz.de/10003989151
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Interpersonal trust in commercial relationships : antecedents and consequences of customer trust in the salesperson
Guenzi, Paolo; Georges, Laurent - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 114-138
Persistent link: https://www.econbiz.de/10003949200
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The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos; Ruiz de Maya, Salvador - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
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The effect of relationship desire on consumer-to-business relationships
Raciti, Maria M.; Ward, Tony; Dagger, Tracey S. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 615-634
Persistent link: https://www.econbiz.de/10009733005
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Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 463-484
Persistent link: https://www.econbiz.de/10009733023
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Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.; Weaven, Scott K.; Baker, Brent L. - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
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Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja; Rolland, Sylvie - In: European journal of marketing : EJM 50 (2016) 12, pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
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IMC capability : antecedents and implications for brand performance
Luxton, Sandra; Reid, Mike; Mavondo, Felix - In: European journal of marketing : EJM 51 (2017) 3, pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
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Communication-in-use : customer-integrated marketing communication
Finne, Åke; Grönroos, Christian - In: European journal of marketing : EJM 51 (2017) 3, pp. 445-463
Persistent link: https://www.econbiz.de/10011698204