The role of affiliation, attractiveness and personal connection in consumer-company identification
Longinos Marín and Salvador Ruiz de Maya
| Year of publication: |
2013
|
|---|---|
| Authors: | Marín, Longinos ; Ruiz de Maya, Salvador |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 3/4, p. 655-673
|
| Subject: | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Finanzsektor | Financial sector | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009733000