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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
75
Markenimage
75
Advertising effects
69
Werbewirkung
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
Carrillat, François A.
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Mazodier, Marc
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Sivakumaran, Bharadhwaj
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
2
Aspara, Jaakko
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Astous, Alain d'
2
Balaji, M. S.
2
Bian, Xuemei
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
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European journal of marketing : EJM
Journal of business research : JBR
2,090
Journal of retailing and consumer services
1,953
NBER working paper series
880
International journal of consumer studies
770
International journal of hospitality management
740
Working paper / National Bureau of Economic Research, Inc.
735
Psychology & marketing
723
NBER Working Paper
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
Management science : journal of the Institute for Operations Research and the Management Sciences
529
Discussion paper / Centre for Economic Policy Research
511
Journal of economic theory
496
Economics letters
437
SpringerLink / Bücher
409
CESifo working papers
400
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
398
Journal of advertising research
378
Journal of marketing research : JMR
373
Discussion paper series / IZA
371
Journal of economic behavior & organization : JEBO
362
The journal of brand management : an international journal
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing communications
353
European journal of operational research : EJOR
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
Journal of international consumer marketing
330
Discussion papers / CEPR
325
Journal of marketing management : MM
325
Journal of travel and tourism marketing
324
Marketing letters : a journal of research in marketing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
313
Cogent business & management
310
Journal of retailing
310
Tourism management : research, policies, practice
310
Games and economic behavior
306
Journal of marketing
306
International journal of retail & distribution management
294
Journal of fashion marketing and management
294
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ECONIS (ZBW)
385
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385
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1
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
Saved in:
2
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
3
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André
;
Hennig-Thurau, Thorsten
;
Best, Sabine
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Saved in:
4
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
Saved in:
5
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
6
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
7
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
8
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
9
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
10
Are two arguments always better than one? : persuasion knowledge moderating the effect of integrated marketing communications
Kim, Jungkeun
;
Kim, Jae-Eun
;
Marshall, Roger
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1399-1425
Persistent link: https://www.econbiz.de/10011609129
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