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Marketing planning for wine
Spawton, Tony - In: European journal of marketing : EJM 25 (1991) 3, pp. 1-48
Persistent link: https://www.econbiz.de/10001111548
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Recent changes in enterprise management and marketing practices in Romania
Naor, Jacob - In: European journal of marketing : EJM 20 (1986) 10, pp. 43-54
Persistent link: https://www.econbiz.de/10001071328
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Wine marketing : an international perspective
Spawton, Tony (contributor) - In: European journal of marketing : EJM 24 (1990) 4, pp. 4-60
Persistent link: https://www.econbiz.de/10001092518
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A consumer approach to branded wines
Gluckman, Robert L. - In: European journal of marketing : EJM 20 (1986) 6, pp. 21-35
Persistent link: https://www.econbiz.de/10001071360
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Structure-performance relationships in the broiler market
Davis, John - In: European journal of marketing : EJM 19 (1985) 7, pp. 11-25
Persistent link: https://www.econbiz.de/10001071433
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Principles of promoting cigarettes : the Greek case
Kioulafas, K. E. - In: European journal of marketing : EJM 21 (1987) 7, pp. 38-43
Persistent link: https://www.econbiz.de/10001072472
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Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 22 (1988) 9, pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
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Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 23 (1989) 9, pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
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Towards a theory of marketing systems
Layton, Roger A. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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Markets as configurations
Storbacka, Kaj; Nenonen, Suvi - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 241-258
Persistent link: https://www.econbiz.de/10009007585