Towards a theory of marketing systems
Year of publication: |
2011
|
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Authors: | Layton, Roger A. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 1/2, p. 259-276
|
Subject: | Marketingtheorie | Marketing theory | Markt | Market | Systemtheorie | Systems theory | Theorie | Theory |
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