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Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
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Extending the prevalent consumer loyalty modelling: the role of habit strength
Olsen, Svein Ottar; Tudoran, Ana Alina; Brunsø, Karen; … - In: European journal of marketing : EJM 47 (2013) 1, pp. 303-323
Persistent link: https://www.econbiz.de/10010071307
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The role of satisfaction, norms and conflict in families' eating behaviour
Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008650634
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Including ambivalence as a basis for benefit segmentation : a study of convenience food in Norway
Olsen, Svein O.; Prebensen, Nina; Larsen, Thomas A. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 762-783
Persistent link: https://www.econbiz.de/10009525831
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The role of satisfaction, norms and conflict in families' eating behaviour
Olsen, Svein Ottar; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7, pp. 1165-1182
Persistent link: https://www.econbiz.de/10008437641
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Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway
Olsen, Svein Ottar; Prebensen, Nina; Larsen, Thomas A. - In: European journal of marketing : EJM 43 (2009) 5, pp. 762-783
Persistent link: https://www.econbiz.de/10008257198