Extending the prevalent consumer loyalty modelling : the role of habit strength
Year of publication: |
2013
|
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Authors: | Olsen, Svein O. ; Tudoran, Ana Alina ; Brunsø, Karen ; Verbeke, Willem J. M. I. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 1/2, p. 303-323
|
Subject: | Privater Haushalt | Household | Ernährungsverhalten | Eating habit | Fischereiprodukt | Fishery product | Kundenbindung | Customer retention | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Vergleich | Comparison | Spanien | Spain | Dänemark | Denmark |
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