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Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
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The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard; Samuelsen, Bendik M.; Sallis, James E. - In: European journal of marketing : EJM 47 (2013) 8, pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
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Patterns in competitive structure among retail finanical services brands
Dawes, John G. - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
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The effect of relationship desire on consumer-to-business relationships
Raciti, Maria M.; Ward, Tony; Dagger, Tracey S. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 615-634
Persistent link: https://www.econbiz.de/10009733005
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Coping with service failures : the role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 71-92
Persistent link: https://www.econbiz.de/10009718551
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Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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Export stimulation : a segmentation study of the exporting problems of Australian manufacturing firms
Barrett, Nigel J. - In: European journal of marketing : EJM 19 (1985) 2, pp. 53-72
Persistent link: https://www.econbiz.de/10001071455
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Factors influencing tuna prices in Japan and implications for the development of the Coral Sea tuna fishery
Williams, Stephen C. - In: European journal of marketing : EJM 23 (1989) 4, pp. 5-24
Persistent link: https://www.econbiz.de/10001075984
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A review of direct marketing and how it can be applied to the wine industry
Rowe, Caroline W. - In: European journal of marketing : EJM 23 (1989) 9, pp. 5-14
Persistent link: https://www.econbiz.de/10001078017
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The market potential of Australia's new foreign banks
Metcalfe, Brian - In: European journal of marketing : EJM 23 (1989) 11, pp. 36-44
Persistent link: https://www.econbiz.de/10001079404