Profitable customer management : reducing costs by influencing customer behaviour
Andreas Persson
| Year of publication: |
2013
|
|---|---|
| Authors: | Persson, Andreas |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 5/6, p. 857-876
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kostenmanagement | Cost management | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763967