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Marketing in medium-sized manufacturing firms: The state-of-the-art in Britain, 1987-92
Brooksbank, Roger; Kirby, David A.; Taylor, David; … - In: European journal of marketing : EJM 33 (1999) 1-2, pp. 103-120
Persistent link: https://www.econbiz.de/10006096926
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The effect of odd pricing on demand
Gendall, Philip; Holdershaw, Judith; Garland, Ron - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 799-813
Persistent link: https://www.econbiz.de/10006100220