Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand
Roger Brooksbank, Ron Garland and David Taylor
Year of publication: |
2008
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Authors: | Brooksbank, Roger ; Garland, Ron ; Taylor, David |
Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 24979910. - Vol. 16.2008, 2, p. 8-20
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