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European journal of marketing : EJM
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27th European Regional Conference of the International Telecommunications Society (ITS): "The Evolution of the North-South Telecommunications Divide: The Role for Europe", Cambridge, United Kingdom, 7th-9th September, 2016
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High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
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Commercialised nostalgia : staging consumer experiences in small business
Hamilton, Kathy
;
Wagner, Beverly A.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10010388108
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