//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand value chain in practise;...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Consumer behaviour
119
Konsumentenverhalten
119
Brand image
107
Markenimage
107
Marketing
80
Brand
63
Markenartikel
63
Beziehungsmarketing
38
Relationship marketing
38
Marktforschung
25
Großbritannien
23
United Kingdom
22
USA
20
United States
20
Advertising effects
18
Werbewirkung
18
Advertising
17
Market research
17
Marketing theory
17
Marketingtheorie
17
Corporate reputation
16
Firmenimage
16
Werbung
16
Brand architecture
15
Firm performance
15
Internet marketing
15
Unternehmenserfolg
15
Brand equity
14
Branding
14
Markenarchitektur
14
Online-Marketing
14
Theorie
14
Theory
14
Betriebliche Wertschöpfung
13
Corporate culture
13
Einzelhandel
13
more ...
less ...
Online availability
All
Undetermined
92
Type of publication
All
Article
347
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
344
Aufsatz in Zeitschrift
344
Case study
11
Fallstudie
11
Collection of articles of several authors
9
Sammelwerk
9
Systematic review
2
Übersichtsarbeit
2
more ...
less ...
Language
All
English
344
Undetermined
8
Author
All
Melewar, T. C.
7
Balmer, John M. T.
6
Roper, Stuart
6
Gilmore, Audrey
4
Kitchen, Philip J.
4
Lee, Nick
4
Moutinho, Luiz
4
De Chernatony, Leslie
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Grönroos, Christian
3
Hammervoll, Trond
3
O'Cass, Aron
3
Rossiter, John R.
3
Schroeder, Jonathan E.
3
Tikkanen, Henrikki
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Bodur, Muzaffer
2
Bruhn, Manfred
2
Buil, Isabel
2
Carrillat, François A.
2
Carson, David
2
Cavusgil, S. Tamer
2
Chatzipanagiotou, Kalliopi C.
2
Currim, Imran S.
2
Dant, Rajiv P.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
French, Alan
2
Frösén, Johanna
2
Goldman, Arieh
2
Grinstein, Amir
2
Guzman, Francisco
2
Guèvremont, Amélie
2
Harris, Phil
2
Henneberg, Stephan
2
Kurtulus, Kemal
2
Lee, Wai Jin
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
1,495
SpringerLink / Bücher
1,153
The journal of brand management : an international journal
638
Industrial marketing management : the international journal for industrial and high-tech firms
598
Journal of marketing research : JMR
509
Journal of retailing and consumer services
498
The journal of product & brand management
424
Journal of marketing
414
Springer eBook Collection
354
Journal of marketing management : MM
341
Journal of strategic marketing
339
Europäische Hochschulschriften / 5
320
Journal of the Academy of Marketing Science
314
Gabler Edition Wissenschaft
258
Psychology & marketing
250
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
235
Marketing intelligence & planning
232
Management science : journal of the Institute for Operations Research and the Management Sciences
229
Springer eBook Collection / Business and Economics
228
International journal of hospitality management
227
The journal of business & industrial marketing
227
Journal of marketing communications
222
Journal of advertising research
215
Asia Pacific journal of marketing and logistics
211
International journal of production research
210
Jahrbuch der Absatz- und Verbrauchsforschung
208
Journal of Food Distribution Research
208
Tourism management : research, policies, practice
208
International journal of production economics
205
Journal of business ethics : JOBE
200
Marketing : ZFP ; journal of research and management
188
Research
185
Marketing letters : a journal of research in marketing
175
The service industries journal
175
Business horizons
174
Cogent business & management
174
Technological forecasting & social change : an international journal
171
Lehrbuch
160
Marketing theory
160
more ...
less ...
Source
All
ECONIS (ZBW)
352
Showing
1
-
10
of
352
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
2
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
3
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
4
Style before substance? : building loyalty through
marketing
communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
5
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
Exploring the effectiveness of consumer creativity in online
marketing
communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
7
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
8
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
9
Impact of product differentiation,
marketing
investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
10
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->