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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
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Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
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Persönlichkeitspsychologie
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United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
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Social web
15
Theorie
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Theory
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Preismanagement
14
Pricing strategy
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USA
14
United States
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Collection of articles of several authors
1
Sammelwerk
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Übersichtsarbeit
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English
347
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
Gilmore, Audrey
2
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European journal of marketing : EJM
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,931
International journal of consumer studies
763
International journal of hospitality management
725
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
The international review of retail, distribution and consumer research
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
347
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1
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
2
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Saved in:
3
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Saved in:
4
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
5
Buyer seller relationships in Japan and Germany : an interaction approach
Campbell, Nigel C.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001071451
Saved in:
6
The consumer in a socialist economy
Kostecki, Michel M.
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071459
Saved in:
7
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
8
Consumer behaviour in tourism
Moutinho, Luiz
- In:
European journal of marketing : EJM
21
(
1987
)
10
Persistent link: https://www.econbiz.de/10001072469
Saved in:
9
Attitudes towards European, Japanese and US cars
Brown, Jacqueline J.
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 90-100
Persistent link: https://www.econbiz.de/10001072501
Saved in:
10
Shoppers' awareness of retail grocery prices
MacGoldrick, Peter J.
- In:
European journal of marketing : EJM
21
(
1987
)
3
,
pp. 63-76
Persistent link: https://www.econbiz.de/10001072518
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