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The marketing of professional services : an organisational dilemma
Gummesson, Evert - In: European journal of marketing : EJM 13 (1979) 5, pp. 308-318
Persistent link: https://www.econbiz.de/10002542240
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Practical value of adequate marketing management theory
Gummesson, Evert - In: European journal of marketing : EJM 36 (2002) 3, pp. 325-349
Persistent link: https://www.econbiz.de/10006087968
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Qualitative research in marketing: Road-map for a wilderness of complexityand unpredictability
Gummesson, Evert - In: European journal of marketing : EJM 39 (2005) 3, pp. 309-327
Persistent link: https://www.econbiz.de/10006078435
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Action research in marketing
Perry, Chad; Gummesson, Evert - In: European journal of marketing : EJM 38 (2004) 3-4, pp. 310-320
Persistent link: https://www.econbiz.de/10006081273
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Comment on "Nordic perspectives on relationship marketing"
Gummesson, Evert; Lehtinen, Uolevi; Grönroos, Christian - In: European journal of marketing : EJM 31 (1997) 1-2, pp. 10-16
Persistent link: https://www.econbiz.de/10006100518
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Relationship marketing and imaginary organizations: A synthesis
Gummesson, Evert - In: European journal of marketing : EJM 30 (1996) 2, pp. 31-44
Persistent link: https://www.econbiz.de/10006101560