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Consumer behaviour
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Simintiras, Antonis C.
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Melewar, T. C.
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European journal of marketing : EJM
Journal of business research : JBR
2,468
Journal of retailing and consumer services
1,972
China economic review : an international journal
1,634
NBER working paper series
1,176
Working paper / National Bureau of Economic Research, Inc.
990
Energy economics
980
SpringerLink / Bücher
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NBER Working Paper
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Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
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International journal of hospitality management
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Finance research letters
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International journal of consumer studies
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Technological forecasting & social change : an international journal
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Psychology & marketing
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European Journal of Marketing
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629
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Discussion paper series / IZA
619
Applied economics letters
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Asian Agricultural Research
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International review of economics & finance : IREF
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The Chinese economy
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Pacific-Basin finance journal
551
Economic modelling
550
IZA Discussion Papers
541
Journal of Consumer Marketing
526
Journal of business ethics : JOBE
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Tourism management : research, policies, practice
502
The China quarterly : an international journal for the study of China
498
Industrial marketing management : the international journal for industrial and high-tech firms
459
Springer eBook Collection
454
IZA Discussion Paper
453
Asia Pacific journal of marketing and logistics
447
Working paper
442
Journal of marketing management : MM
413
Management science : journal of the Institute for Operations Research and the Management Sciences
413
The journal of product & brand management
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ECONIS (ZBW)
465
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1
Types of linkages between service characteristics and customer consequences
Golik Klanac, Nataša
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10009535031
Saved in:
2
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
3
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
6
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
7
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
8
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
9
Consumer demand or customer satisfaction?
Bernard, Kenneth N.
- In:
European journal of marketing : EJM
22
(
1988
)
3
,
pp. 61-72
Persistent link: https://www.econbiz.de/10001049955
Saved in:
10
Product liability legislation, consumer behaviour and marketing strategy
Liebermann, Yehoshua J.
- In:
European journal of marketing : EJM
18
(
1984
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10001037551
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