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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Advertising effects
34
Werbewirkung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
25
Marketing management
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Marketingmanagement
24
Werbung
24
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Viral marketing
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Virales Marketing
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Internet marketing
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Online-Marketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Oppewal, Harmen
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lee, Richard
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
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European journal of marketing : EJM
Journal of business research : JBR
2,239
Journal of retailing and consumer services
1,936
NBER working paper series
833
International journal of hospitality management
789
International journal of consumer studies
786
Working paper / National Bureau of Economic Research, Inc.
699
Psychology & marketing
694
NBER Working Paper
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Technological forecasting & social change : an international journal
524
The journal of product & brand management
401
Asia Pacific journal of marketing and logistics
396
SpringerLink / Bücher
390
Cogent business & management
388
Research policy : policy, management and economic studies of science, technology and innovation
387
European Journal of Marketing
384
Journal of business ethics : JOBE
382
Journal of Consumer Marketing
380
The journal of brand management : an international journal
365
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Journal of travel and tourism marketing
348
Tourism management : research, policies, practice
346
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing management : MM
337
International journal of contemporary hospitality management
335
Journal of international consumer marketing
322
Journal of retailing
322
Journal of the Academy of Marketing Science
310
Marketing letters : a journal of research in marketing
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Discussion paper series / IZA
303
Journal of marketing communications
301
Journal of marketing
298
The international review of retail, distribution and consumer research
297
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
285
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ECONIS (ZBW)
368
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1
Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
Saved in:
2
Publishing success of marketing academics : antecedents and outcomes
Richard, James E.
;
Plimmer, Geoff
;
Fam, Kim Shyan
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
Saved in:
3
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
4
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
5
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
6
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
Saved in:
7
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
8
Consumer cynicism: antecedents and consequences
Chylinski, Matthew
;
Chu, Anna
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
Saved in:
9
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
10
Alternative explanations of online repurchasing behavioral intentions : a comparison study of Korean and UK young customers
Ha, Hong-youl
;
Muthaly, Siva K.
;
Akamavi, Raphae͏̈l K.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 874-904
Persistent link: https://www.econbiz.de/10003989156
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