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Consumer behaviour
348
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Brand management
78
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78
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74
Markenimage
74
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50
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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Sharma, Piyush
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Canniford, Robin
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Grohmann, Bianca
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Lowe, Ben
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Oppewal, Harmen
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Palmeira, Mauricio
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Roper, Stuart
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Roy, Rajat
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Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
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Andrews, Lynda
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Angell, Robert
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Antonetti, Paolo
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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Cruz, Angela Gracia B.
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Dagger, Tracey S.
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Dahlén, Micael
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Delgado-Ballester, Elena
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European journal of marketing : EJM
Journal of business research : JBR
2,233
Journal of retailing and consumer services
1,935
International journal of hospitality management
788
International journal of consumer studies
784
Psychology & marketing
678
NBER working paper series
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Working paper / National Bureau of Economic Research, Inc.
515
Technological forecasting & social change : an international journal
479
NBER Working Paper
463
The journal of product & brand management
401
Asia Pacific journal of marketing and logistics
395
Cogent business & management
388
Journal of business ethics : JOBE
380
European Journal of Marketing
377
Journal of Consumer Marketing
366
The journal of brand management : an international journal
365
SpringerLink / Bücher
362
Tourism management : research, policies, practice
352
Journal of travel and tourism marketing
351
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
343
International journal of contemporary hospitality management
337
Journal of marketing management : MM
333
Journal of retailing
323
Journal of international consumer marketing
321
Journal of the Academy of Marketing Science
313
Journal of marketing communications
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Marketing letters : a journal of research in marketing
302
The international review of retail, distribution and consumer research
300
Journal of marketing
298
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
285
Journal of hospitality marketing & management
278
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
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ECONIS (ZBW)
366
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1
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
2
A systematic assessment of empirical research on foreign entry mode
Wulff, Jesper Nydam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011529740
Saved in:
3
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 23-33
Persistent link: https://www.econbiz.de/10003949182
Saved in:
4
Research into environmental marketing/management : a bibliographic analysis
Leonidou, Constantinos N.
;
Leonidou, Leonidas C.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 68-103
Persistent link: https://www.econbiz.de/10009007633
Saved in:
5
Manoeuvring towards research decline : the RAE and the decline of Britain's international research standing
Saunders, John A.
;
Wong, Veronica
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 484-512
Persistent link: https://www.econbiz.de/10009010643
Saved in:
6
The emergence of counterfeit trade : a literature review
Staake, Thorsten
;
Thiesse, Frédéric
;
Fleisch, Elgar
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 320-349
Persistent link: https://www.econbiz.de/10009525870
Saved in:
7
Theoretical lenses and domain definitions in innovation research
Harmancioglu, Nukhet
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 229-263
Persistent link: https://www.econbiz.de/10009525873
Saved in:
8
Publishing success of marketing academics : antecedents and outcomes
Richard, James E.
;
Plimmer, Geoff
;
Fam, Kim Shyan
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 123-145
Persistent link: https://www.econbiz.de/10010519626
Saved in:
9
Structural equation modelling in marketing and business research : critical issues and practical recommentations
Martínez-López, Francisco J.
;
Gázquez-Abad, Juan C.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 115-152
Persistent link: https://www.econbiz.de/10009718549
Saved in:
10
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
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