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Consumer behaviour
348
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347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
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Dwivedi, Yogesh Kumar
5
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Moutinho, Luiz
5
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5
Simintiras, Antonis C.
5
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4
Sharma, Piyush
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3
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3
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3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
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2
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2
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2
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2
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2
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European journal of marketing : EJM
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,933
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
1,178
NBER working paper series
1,019
Policy research working paper : WPS
926
Working paper / National Bureau of Economic Research, Inc.
899
NBER Working Paper
812
International journal of consumer studies
768
Intereconomics : review of European economic policy
750
International journal of hospitality management
727
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
IMF working papers
575
SpringerLink / Bücher
515
World Bank E-Library Archive
500
Journal of development economics
499
ILO Working Papers
448
World Bank Policy Research Working Paper
441
Discussion paper / Centre for Economic Policy Research
440
Asia Pacific journal of marketing and logistics
396
Working paper
396
The journal of product & brand management
393
European Journal of Marketing
389
Food policy : economics planning and politics of food and agriculture
381
IMF working paper
376
Journal of Consumer Marketing
367
The journal of brand management : an international journal
355
Technological forecasting & social change : an international journal
352
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Revue tiers monde
343
Discussion paper series / IZA
341
The journal of development studies : JDS
340
Cogent business & management
326
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Journal of international development : the journal of the Development Studies Association
323
Applied economics
321
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ECONIS (ZBW)
354
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1
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
2
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
3
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
4
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
Saved in:
5
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
Saved in:
6
Consumer cynicism: antecedents and consequences
Chylinski, Matthew
;
Chu, Anna
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
Saved in:
7
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
Saved in:
8
Alternative explanations of online repurchasing behavioral intentions : a comparison study of Korean and UK young customers
Ha, Hong-youl
;
Muthaly, Siva K.
;
Akamavi, Raphae͏̈l K.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 874-904
Persistent link: https://www.econbiz.de/10003989156
Saved in:
9
Mobile phone choice : technology versus marketing ; the brand effect in the Italian market
Petruzzellis, Luca
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 610-634
Persistent link: https://www.econbiz.de/10003990979
Saved in:
10
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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