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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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45
Markenartikel
45
Customer satisfaction
33
Kundenzufriedenheit
33
Advertising effects
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Werbewirkung
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Emotion
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Retail trade
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Viral marketing
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Virales Marketing
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Großbritannien
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Social web
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English
348
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
1,999
Journal of retailing and consumer services
1,934
International journal of consumer studies
766
International journal of hospitality management
724
NBER working paper series
675
Psychology & marketing
660
Working paper / National Bureau of Economic Research, Inc.
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
NBER Working Paper
506
SpringerLink / Bücher
458
Management science : journal of the Institute for Operations Research and the Management Sciences
430
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
Journal of business ethics : JOBE
379
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing research : JMR
346
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of economic psychology : research in economic psychology and behavioral economics
313
Journal of marketing management : MM
307
Journal of retailing
306
Cogent business & management
300
Marketing letters : a journal of research in marketing
298
European journal of operational research : EJOR
297
Journal of marketing communications
296
Tourism management : research, policies, practice
295
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of economic behavior & organization : JEBO
291
Journal of marketing
291
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
283
Technological forecasting & social change : an international journal
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
CESifo working papers
272
Journal of the Academy of Marketing Science
270
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ECONIS (ZBW)
348
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348
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1
The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi
;
Spence, Mark T.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
Saved in:
2
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
3
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
4
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Saved in:
5
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Saved in:
6
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
7
Buyer seller relationships in Japan and Germany : an interaction approach
Campbell, Nigel C.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001071451
Saved in:
8
The consumer in a socialist economy
Kostecki, Michel M.
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071459
Saved in:
9
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
10
Consumer behaviour in tourism
Moutinho, Luiz
- In:
European journal of marketing : EJM
21
(
1987
)
10
Persistent link: https://www.econbiz.de/10001072469
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