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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
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45
Markenartikel
45
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34
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
Choi, Beom Joon
2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
1,995
Journal of retailing and consumer services
1,934
International journal of consumer studies
765
International journal of hospitality management
724
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
SpringerLink / Bücher
550
NBER working paper series
507
International journal of production research
450
Working paper / National Bureau of Economic Research, Inc.
435
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
382
The journal of brand management : an international journal
355
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Business process management journal
330
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
310
Journal of retailing
303
Cogent business & management
302
International journal of retail & distribution management
296
Journal of marketing communications
296
Tourism management : research, policies, practice
293
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Journal of marketing
291
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Technological forecasting & social change : an international journal
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
267
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
260
The journal of services marketing
259
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ECONIS (ZBW)
350
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1
Formulating service business strategies with integrative services model from customer and provider perspectives
Liu, Chun-hsien
;
Wang, Chu-ching
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1500-1527
Persistent link: https://www.econbiz.de/10008661690
Saved in:
2
Supply chain commitment and business process integration : the implications of confucian dynamism
Salam, Mohammad Asif
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 358-382
Persistent link: https://www.econbiz.de/10009010665
Saved in:
3
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
4
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Saved in:
5
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B.
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Saved in:
6
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Saved in:
7
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
8
Buyer seller relationships in Japan and Germany : an interaction approach
Campbell, Nigel C.
- In:
European journal of marketing : EJM
19
(
1985
)
3
,
pp. 57-66
Persistent link: https://www.econbiz.de/10001071451
Saved in:
9
The consumer in a socialist economy
Kostecki, Michel M.
- In:
European journal of marketing : EJM
19
(
1985
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071459
Saved in:
10
Consumer attitudes toward marketing in England and the United States
French, Warren A.
- In:
European journal of marketing : EJM
16
(
1982
)
6
,
pp. 20-30
Persistent link: https://www.econbiz.de/10001071489
Saved in:
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