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Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary; Chun, Rosa - In: European journal of marketing : EJM 46 (2012) 5, pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
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The effect of construal level on time perceptions, confidence in judgements and future preferences
Vilches-Montero, Sonia Noemi; Spence, Mark T. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 782-805
Persistent link: https://www.econbiz.de/10011298084
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Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.; Veryzer, Robert W.; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
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Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia; Melnyk, Valentyna - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
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Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
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Measuring internet product purchase risk
Coker, Brent Lynn Selby; Ashill, Nicholas Jeremy; Hope, … - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1130-1151
Persistent link: https://www.econbiz.de/10009267040
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A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 153-173
Persistent link: https://www.econbiz.de/10009718546
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An investigation into online reviewers' behavior
Chen, Hua-ning; Huang, Chun-yao - In: European journal of marketing : EJM 47 (2013) 10, pp. 1758-1773
Persistent link: https://www.econbiz.de/10010201716
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Influence of consumer online resale awareness on purchase decisions : a mental accounting perspective
Liao, Shuling; Chu, Hsunchi - In: European journal of marketing : EJM 47 (2013) 10, pp. 1576-1597
Persistent link: https://www.econbiz.de/10010201747
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Patterns in competitive structure among retail finanical services brands
Dawes, John G. - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 924-942
Persistent link: https://www.econbiz.de/10010388103