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~isPartOf:"European journal of marketing : EJM"
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Consumer behaviour
348
Konsumentenverhalten
347
Brand management
83
Markenführung
83
Brand image
78
Markenimage
78
Beziehungsmarketing
53
Relationship marketing
53
Brand
46
Markenartikel
46
Einzelhandel
45
Retail trade
43
Advertising effects
40
Werbewirkung
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Internet marketing
36
Customer satisfaction
35
Kundenzufriedenheit
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Online-Marketing
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Emotion
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Viral marketing
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Virales Marketing
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Marketing management
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Marketingmanagement
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Dienstleistungsqualität
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Service quality
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Großbritannien
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Online retailing
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Online-Handel
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Persönlichkeitspsychologie
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
Dahlén, Micael
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Jayawardhena, Chanaka
3
Lowe, Ben
3
Oppewal, Harmen
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Tsang, Alex S. L.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Barrutia, José M.
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Bijmolt, Tammo H. A.
2
Brown, Mark
2
Brown, Stephen
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
Cauberghe, Veroline
2
Chakravarti, Amitav
2
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European journal of marketing : EJM
Journal of business research : JBR
2,357
Journal of retailing and consumer services
2,243
NBER working paper series
896
International journal of hospitality management
858
International journal of consumer studies
781
SpringerLink / Bücher
770
Working paper / National Bureau of Economic Research, Inc.
738
Psychology & marketing
729
Management science : journal of the Institute for Operations Research and the Management Sciences
701
European journal of operational research : EJOR
697
NBER Working Paper
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
International journal of production economics
540
Journal of retailing
538
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
448
The journal of product & brand management
432
Asia Pacific journal of marketing and logistics
429
The international review of retail, distribution and consumer research
423
Journal of marketing research : JMR
421
Tourism management : research, policies, practice
419
Journal of revenue and pricing management
416
International journal of retail & distribution management
414
Journal of marketing
396
Journal of travel and tourism marketing
381
Technological forecasting & social change : an international journal
380
The journal of brand management : an international journal
379
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Journal of marketing management : MM
375
International journal of industrial organization
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing communications
346
Discussion paper / Centre for Economic Policy Research
345
Marketing letters : a journal of research in marketing
342
Economics letters
341
Cogent business & management
340
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
336
Journal of international consumer marketing
330
CESifo working papers
324
Journal of the Academy of Marketing Science
319
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ECONIS (ZBW)
403
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403
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1
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
2
Send-for-review decisions, brand equity, and
pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
3
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
4
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
5
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
6
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
7
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
8
Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector
Doherty, Neil F.
;
Ellis-Chadwick, Fiona
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1246-1262
Persistent link: https://www.econbiz.de/10009525796
Saved in:
9
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
10
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
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