Narrow search
Showing 1 - 10 of 385
Cover Image
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea; Dinnie, Keith; Kitchen, Philip J.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Cover Image
Influence of consumer online resale awareness on purchase decisions : a mental accounting perspective
Liao, Shuling; Chu, Hsunchi - In: European journal of marketing : EJM 47 (2013) 10, pp. 1576-1597
Persistent link: https://www.econbiz.de/10010201747
Cover Image
The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif; Elmadağ Baş, Ayşe Banu; Zhang, … - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
Cover Image
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Cover Image
Adoption vs acceptance of e-commerce : two different decisions
Herndandez, Blanca; Jimenez, Julio; Martín, M. José - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1232-1245
Persistent link: https://www.econbiz.de/10009525797
Cover Image
Online grocery shopping : the influence of situational factors
Hand, Chris; Dall'Olmo Riley, Francesca; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1205-1219
Persistent link: https://www.econbiz.de/10009525799
Cover Image
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon; Forsythe, Sandra - In: European journal of marketing : EJM 43 (2009) 9/10, pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
Cover Image
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.; Tourky, Marwa; Knight, Eric; … - In: European journal of marketing : EJM 51 (2017) 4, pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Cover Image
Measuring internet product purchase risk
Coker, Brent Lynn Selby; Ashill, Nicholas Jeremy; Hope, … - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1130-1151
Persistent link: https://www.econbiz.de/10009267040
Cover Image
A typology of internet users based on comparative affective states : evidence from eight countries
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 153-173
Persistent link: https://www.econbiz.de/10009718546