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~isPartOf:"European journal of marketing : EJM"
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Luxury branding
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Consumer behaviour
348
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347
Brand management
125
Markenführung
125
Brand image
97
Markenimage
97
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70
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70
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56
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De Chernatony, Leslie
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Melewar, T. C.
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Moutinho, Luiz
5
Rana, Nripendra P.
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3
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Grohmann, Bianca
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Lowe, Ben
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Palmeira, Mauricio
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Roy, Rajat
3
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2
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European journal of marketing : EJM
Journal of business research : JBR
2,210
Journal of retailing and consumer services
1,975
International journal of hospitality management
771
International journal of consumer studies
770
Psychology & marketing
692
The journal of brand management : an international journal
672
NBER working paper series
657
SpringerLink / Bücher
633
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Working paper / National Bureau of Economic Research, Inc.
556
The journal of product & brand management
495
NBER Working Paper
491
Journal of marketing research : JMR
421
European Journal of Marketing
420
Asia Pacific journal of marketing and logistics
412
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of marketing management : MM
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing
347
Journal of travel and tourism marketing
343
Tourism management : research, policies, practice
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Journal of retailing
334
Journal of international consumer marketing
331
Journal of marketing communications
328
Journal of fashion marketing and management
317
International journal of retail & distribution management
315
Marketing letters : a journal of research in marketing
315
Cogent business & management
312
Journal of Product & Brand Management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
298
Journal of the Academy of Marketing Science
296
The journal of consumer marketing
295
Journal of consumer behaviour : an international research review
293
International journal of contemporary hospitality management
287
Marketing intelligence & planning
285
The journal of services marketing
275
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ECONIS (ZBW)
408
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408
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date (oldest first)
1
Self-congruity,
brand
attitude, and
brand
loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
2
Constructing luxury brands : exploring the role of consumer discourse
Roper, Stuart
;
Caruana, Robert
;
Medway, Dominic
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10009733027
Saved in:
3
Exploring consumer
brand
name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
4
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
5
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
6
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
7
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
On the relationships among
brand
experience, hedonic emotions, and
brand
equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
9
Brand
communities : loyal to the community or the
brand
?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
10
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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