Luxury branding
Year of publication: |
2022
|
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Authors: | Berghaus, Benjamin |
Published in: |
The Oxford handbook of luxury business. - New York, NY, United States of America : Oxford University Press, ISBN 978-0-19-093222-0. - 2022, p. 219-247
|
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Gesundheitsreform | Health care reform | Markenführung | Brand management |
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