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Consumer behaviour
348
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347
Brand management
78
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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Sharma, Piyush
4
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3
Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
3
Lowe, Ben
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Oppewal, Harmen
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
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Antonetti, Paolo
2
Aspara, Jaakko
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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2
Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
2
Florack, Arnd
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European journal of marketing : EJM
Journal of business research : JBR
2,089
Journal of retailing and consumer services
1,952
NBER working paper series
1,691
NBER Working Paper
1,199
Working paper / National Bureau of Economic Research, Inc.
1,188
Discussion paper series / IZA
898
International journal of hospitality management
826
International journal of consumer studies
780
Working paper
674
Psychology & marketing
660
CESifo working papers
640
Discussion papers / CEPR
610
IZA Discussion Paper
610
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
CESifo Working Paper
554
Covid economics : vetted and real-time papers
491
NBER Working Papers
438
Applied economics
421
MPRA Paper
413
The journal of product & brand management
396
Asia Pacific journal of marketing and logistics
395
Finance research letters
395
Cogent business & management
393
Technological forecasting & social change : an international journal
386
European Journal of Marketing
374
Management science : journal of the Institute for Operations Research and the Management Sciences
374
SpringerLink / Bücher
367
Journal of Consumer Marketing
365
Discussion paper
356
The journal of brand management : an international journal
355
Tourism management : research, policies, practice
355
IZA Discussion Papers
352
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Discussion paper / Centre for Economic Policy Research
335
Economics letters
334
Journal of travel and tourism marketing
329
Applied economics letters
328
European research studies
326
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ECONIS (ZBW)
348
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1
Consumer expertise matters in price negotiation : an empirical analysis of the determinants of
mortgage
loan prices in Spain prior to he financial crisis
Barrutia, José M.
;
Espinosa, María Paz
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1962-1985
Persistent link: https://www.econbiz.de/10010461824
Saved in:
2
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
Saved in:
3
Pleasure and guilt : how do they interplay in luxury consumption?
Ki, Chungwha
;
Lee, Kangbok
;
Kim, Youn-Kyung
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 722-747
Persistent link: https://www.econbiz.de/10011704237
Saved in:
4
Consumer motivations for mainstream "ethical" consumption
Davies, Iain Andrew
;
Gutsche, Sabrina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1326-1347
Persistent link: https://www.econbiz.de/10011609065
Saved in:
5
High-fit charitable initiatives increase hedonic consumption through guilt reduction
Baghi, Ilaria
;
Antonetti, Paolo
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2030-2053
Persistent link: https://www.econbiz.de/10011773817
Saved in:
6
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
7
Field-capital theory and its implications for marketing
Tapp, Alan
;
Warren, Stella
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
Saved in:
8
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
9
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
Saved in:
10
How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
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