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~isPartOf:"European journal of marketing : EJM"
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Competing cues in brand allian...
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Brand management
125
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125
Consumer behaviour
108
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Brand image
89
Markenimage
89
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70
Markenartikel
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Melewar, T. C.
5
Roper, Stuart
5
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4
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Carrillat, François A.
3
Dahlén, Micael
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
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3
Astous, Alain d'
2
Balmer, John M. T.
2
Bian, Xuemei
2
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2
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2
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2
Guèvremont, Amélie
2
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2
Kitchen, Philip J.
2
Lee, Wai Jin
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Liu, Fang
2
Mazodier, Marc
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O'Cass, Aron
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European journal of marketing : EJM
Journal of business research : JBR
963
The journal of brand management : an international journal
621
SpringerLink / Bücher
497
Journal of retailing and consumer services
408
The journal of product & brand management
400
NBER working paper series
369
Journal of advertising research
361
Discussion paper / Centre for Economic Policy Research
348
Working paper / National Bureau of Economic Research, Inc.
337
NBER Working Paper
318
CESifo working papers
280
International journal of industrial organization
260
Journal of marketing communications
257
Psychology & marketing
255
Management science : journal of the Institute for Operations Research and the Management Sciences
254
Journal of advertising : official publication of the American Academy of Advertising
248
International journal of advertising : the quarterly review of marketing communications
243
International journal of advertising : the review of marketing communications
221
Industrial marketing management : the international journal for industrial and high-tech firms
218
Economics letters
210
Journal of economic behavior & organization : JEBO
204
Europäische Hochschulschriften / 5
197
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Discussion paper series / IZA
195
European journal of operational research : EJOR
188
IZA Discussion Papers
184
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
182
Journal of marketing research : JMR
182
Strategic management journal
176
CESifo Working Paper
174
MPRA Paper
174
Working paper
171
Journal of marketing
166
Journal of promotion management : JPM
161
Discussion papers / CEPR
160
International journal of hospitality management
157
Ifo Schnelldienst
156
Applied economics
148
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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ECONIS (ZBW)
208
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1
Sometimes a celebrity holding a negative public image is the best product endorser
Sääksjärvi, Maria
;
Hellén, Katarina
;
Balabanis, George
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 421-441
Persistent link: https://www.econbiz.de/10011574403
Saved in:
2
Brand
alliances : the role of
brand
concept consistency
Langseng, Evan Johan
;
Olsen, Lars Erling
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10009661675
Saved in:
3
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
Listerine - for the bridesmaid who's never a bride : disparaging humour increases
brand
attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
5
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
6
Patterns in competitive structure among retail finanical services brands
Dawes, John G.
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 924-942
Persistent link: https://www.econbiz.de/10010388103
Saved in:
7
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
8
Having champagne without celebration? : the impact of self-regulatory focus on moderate incongruity effect
Chang, Shin-Shin
;
Chang, Chung-Chau
;
Chien, Ya-Lan
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1939-1961
Persistent link: https://www.econbiz.de/10010461828
Saved in:
9
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
10
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
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