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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
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The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede; Hogg, Margaret K. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
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Shared or non-shared? : children's different consumer socialisation experiences within the family environment
Kerrane, Ben; Hogg, Margaret K. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 506-524
Persistent link: https://www.econbiz.de/10009733016
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The impact of self-monitoring on image congruence and product-brand evaluation
Hogg, Margaret K.; Cox, Alastair J.; Keeling, Kathy - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 641-666
Persistent link: https://www.econbiz.de/10006094438
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The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi; Hogg, Margaret K. - In: European journal of marketing : EJM 44 (2010) 7, pp. 1206-1228
Persistent link: https://www.econbiz.de/10008437639
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Shared or non-shared?: Children's different consumer socialisation experiences within the family environment
Kerrane, Ben; Hogg, Margaret K. - In: European journal of marketing : EJM 47 (2013) 3, pp. 506-524
Persistent link: https://www.econbiz.de/10010099465
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Consumption through the ambivalent prism of intergenerational support
Karanika, Katerina; Hogg, Margaret K. - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 575-601
Persistent link: https://www.econbiz.de/10011574472
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Negative symbolic consumption and consumers' drive for self-esteem: The case of the fashion industry
Banister, Emma N.; Hogg, Margaret K. - In: European journal of marketing : EJM 38 (2004) 7, pp. 850-868
Persistent link: https://www.econbiz.de/10006079669
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The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede; Hogg, Margaret K. - In: European journal of marketing : EJM 45 (2011) 1, pp. 104-133
Persistent link: https://www.econbiz.de/10008813281