Narrow search
Showing 1 - 10 of 351
Cover Image
Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes
Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727
Persistent link: https://www.econbiz.de/10011449284
Cover Image
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen; Laurie, Sally - In: European journal of marketing : EJM 51 (2017) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Cover Image
A study of work-family conflict, family-work conflict and the contingent effect of self-efficacy of retail salespeople in a transitional economy
Chekariu, Cristian; Stump, Rodney L. - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1660-1679
Persistent link: https://www.econbiz.de/10009539448
Cover Image
Strategic marketing patterns and performance implications
Agic, Emir; Cinjarevic, Merima; Kurtovic, Emir; … - In: European journal of marketing : EJM 50 (2016) 12, pp. 2216-2248
Persistent link: https://www.econbiz.de/10011629383
Cover Image
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Cover Image
Values and consumption patterns : a comparison between rural and urban consumers in Western Germany
Schopphoven, Iris - In: European journal of marketing : EJM 25 (1991) 12, pp. 20-35
Persistent link: https://www.econbiz.de/10001122807
Cover Image
Using versus choosing : the relationship of the consumption experience to reasons for purchasing
Holbrook, Morris B. - In: European journal of marketing : EJM 20 (1986) 8, pp. 49-62
Persistent link: https://www.econbiz.de/10001071337
Cover Image
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan - In: European journal of marketing : EJM 20 (1986) 8, pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Cover Image
Consumer behaviour in theory and in practice
Foxall, Gordon R. (contributor) - In: European journal of marketing : EJM 20 (1986) 3
Persistent link: https://www.econbiz.de/10001071372
Cover Image
Buyer seller relationships in Japan and Germany : an interaction approach
Campbell, Nigel C. - In: European journal of marketing : EJM 19 (1985) 3, pp. 57-66
Persistent link: https://www.econbiz.de/10001071451