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A proposed procedure for construct definition in marketing
Gilliam, David A.
;
Voss, Kevin
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10009718554
Saved in:
2
A proposed procedure for construct definition in marketing
Gilliam, David A.
;
Voss, Kevin
- In:
European journal of marketing : EJM
47
(
2013
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10010071294
Saved in:
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