Comparative analysis of attributions from customer experiences and journeys
Year of publication: |
2022
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Authors: | Gilliam, David A. ; Preston, Teresa ; Rockwell, Casey C. ; Hall, John R. |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 5, p. 672-698
|
Subject: | attribution theory | crisis | customer experience | customer journey | sensemaking | services | touchpoints | value co-creation | value co-destruction | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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