Narrow search
Showing 1 - 10 of 514
Cover Image
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Cover Image
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline; Watkins, Leah; Thyne, Maree - In: European journal of marketing : EJM 50 (2016) 11, pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
Cover Image
SME brand building and management: an exploratory study
Spence, Martine; Essoussi, Leila Hamzaoui - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1037-1054
Persistent link: https://www.econbiz.de/10008650640
Cover Image
Marketing and small business
Rushton, Angela M. (contributor) - In: European journal of marketing : EJM 19 (1985) 5
Persistent link: https://www.econbiz.de/10001071446
Cover Image
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.; Neville, Benjamin A. - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Cover Image
Market practices in countercultural market emergence
Hietanen, Joel; Rokka, Joonas - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1563-1588
Persistent link: https://www.econbiz.de/10011409465
Cover Image
When does metric use matter less? : how firm and managerial characteristics moderate the relationship between metric use and marketing mix performance
Mintz, Ofer; Currim, Imran S. - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1809-1856
Persistent link: https://www.econbiz.de/10011449324
Cover Image
The impact of market size on new market entry : a contingency approach
Min, Sungwook; Kim, Namwoon; Zhan, Ge - In: European journal of marketing : EJM 51 (2017) 1, pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Cover Image
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Cover Image
Chief marketing officer's equity incentives : economic determinants and effects on shareholder value
Fabrizi, Michele - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1757-1781
Persistent link: https://www.econbiz.de/10010429762